Being a small business owner or simply when you need to market your products or services online, you are left with an important and crucial strategic decision. A website can bring you more business and a bad one can drive away customers. Selecting the right website designer is essential.
Outlined in this article are some important factors to consider when selecting a website designer that will have your product or service at heart and make that shine…
The different people that are involved in completing a website;
A website designer main duty is to help determine the page layout, graphics, text location and colours of a website. Website designer also helps with the navigation and how pages will cross-link to one another.
Website Programmer mainly takes the design from the Designer and creates the code to make a website run smoothly. The programmer is also responsible for all the technical stuff that is not seen by visitors and happens behind-the-scenes to make sure a website works properly.
A graphic designer is responsible for creating the graphics for the website, this may include; page layout, colours, logo, photos, illustrations, etc. The best way to describe a graphic designer is as the “visual artist” that assist in branding your website.
Internet marketing consultant helps you to determine how your website fits into your overall marketing strategy, and how to get more traffic and sales from your website through strategies that range from Search Engine Optimization to link building to online marketing like pay per click Google Ads
Sometimes, if you’re lucky, you can get all four of these skills from the same company.
When deciding on a company suitable for your website development project will depend on factors like whether you want to work locally with someone, if you are comfortable with working remotely with them over the phone or video conference.
It is important to remember that whoever you decide on as a partner for your website development project, must be someone that you believe will act ethically and even though it sounds weird… you have to like speaking to them. They will be directly responsible for your online brand building… If you cannot communicate with your developer and know that they will stay focused on your project, I am sorry to mention to you, you are wasting your time.
Your website is crucial to the success of your business. By doing extensive interviewing of potential website designers, you’re more likely to pick one that can do the work you want, is willing to really listen to you, can create a site that reflects you and your business, and keeps within your budget and timeframe