Why is a website important for any business?
In a world where everything is online, why is it that so many businesses still believe in not having a website?
Let’s start by explaining what a website is… A website is a single domain that represents your business name and consists of different web pages. Although almost everyone should understand the benefits of a website is there still many new startups don’t have an online presence and the number of executives not aware of the benefits a website can provide for your business.
If you offer a service or product, rely on that to generate the income and don’t have a website, you are losing out… BIG TIME!
A website itself is a great tool to help you achieve many different marketing goals where your business grows and is a vital tool in brand building, providing you with the knowledge of where your customers are.
The main aim for any business is to offer a product or service that in return generate revenue, but what if customers can’t reach you? That is one of the risks you take by not having a website for your business.
Our top benefits of owning a company website:
1. Cost Effectiveness
With a website, you know exactly how much a website is going to cost as well as any future costs it might have. When you consider a website and contact a professional company, you are sure to have an upfront cost analysis.
2. Available 24/7/365
Take any staff member, they need a salary and overtime. Your website and social media accounts are providing information 24/7/365, no staff member will do that.
Imagine that you want to buy from a new product or require a new service, get in your car and drive all the way to that store you saw the other day, but when you get there, it’s closed. You now that annoyed feeling when experiencing such a situation. You’ll think twice about going back and most likely find another store that can help.
Since your website is operational around the clock, clients will find you from the convenience of the local coffee shop, their couch or their bed, and easily access your website and services.
3. Making life easier
What is more convenient? Driving outside looking for that specific thing, getting irritated with traffic or doing a search online and creating a shortlist to drive to? Easy answer right…
More and smarter businesses realise this and have tapped into their own website showcasing their products and services so that every prospective client can browse online for the products they want to purchase.
4. Provides your brand with consumer confidence
75% of today’s information is sourced online and if your company does not have a website, how can any client trust that you are a legal entity and not fly by night. With a website, you are giving your business the advantage to tell consumers why they should trust your business. This is done with; testimonials, facts that back up your products and services and a gallery showcasing your work
Believe it or not, most people will search the internet for a product or service before they buy, check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. People tend to trust businesses after they have done business with it. Using your website, you can serve consumers online and increase your credibility as a business owner.
5. Generating Revenue and Brand Exposure through marketing
If a business doesn’t have a marketing plan, they can’t generate new customers and end up with no revenue. Without sales, your business is a product or service with a name. Creating a website for your business allows you to have an online presence around the clock to whoever in need of your product or service.
Another huge factor is that a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
What it comes down to;
Giving your business the online presence it deserves is crucial to your brand and accountants smile. It is from the highest importance that every business has a website. The more professional your website is, the more advantages you can gain.